n July 1995, Chantal and Pierre Mestre founded Orchestra. Their aim was to create a children’s clothing brand and develop a unique distribution model.

Orchestra started by opening a few small branch stores, then developed its franchise business from 1999 onwards. In 2006, the concept changed, with the development of out-of-town stores. These "Big Orchestra" stores featured a wider selection of products and offered more services. From 2006 to 2009, Orchestra continued to develop its out-of-town stores near French cities, as well as expanding into seven new countries.